Partnership deal extends to provide Derby County FC Women Lockdown PT Sessions
A fantastic gesture by a Derby County Women’s Football Club Partner has ensured that all teams across the Academy will continue to receive fitness training during lockdown, ensuring the physical and mental well-being of its players and giving a much-needed boost across the club.
The funding to provide virtual personal training sessions for all 160 players in the Academy is being provided by Purpose Media, a Derbyshire based full-service marketing agency. The online PT sessions will be taken by Dan Payandeh from www.Fit316.co.uk who will run the sessions over the next four weeks.
DCFCW Academy Director Dave Cholerton said “Whilst we hope that this will be a shorter lockdown, the same ethos applies in that the well-being of the Academy players is crucial. These PT sessions will go a long way towards ensuring we remain prepared, keep the players together socially and help them be mentally strong and physically fit.”
Commenting, Purpose Media Managing Director Matt Wheatcroft, said, “This year has been nothing short of disastrous for grassroots football. We are big advocates of ensuring the mental health of the Academy players, so the opportunity to step in and provide assistance was a no-brainer. Across the club, the hard work of the Academy Director and all the brilliant coaches ensured that the team got through the first lockdown and we hope these PT sessions have a similarly positive outcome.”
Purpose Media is a full service marketing agency based in South Normanton, Derbyshire which advises businesses and sports clubs with their digital marketing strategies. It has a growing reputation for helping professional sports clubs improve their communication with fans via their website, streaming services, email, social media and online ticketing solutions. Clients include Derby County Football Club, Derbyshire County Cricket Club, Rotherham United, Middlesex Cricket Club and Sleetmoor United.
Their latest digital development is to help non-league conference football clubs generate revenue through paid live streaming of games through their website. Alfreton Town FC has launched this facility for all its future home fixture and has had hundreds of fans subscribe. This has generated vital income for the club to enable it to survive whilst games have to take place behind closed doors.