A thriving East Midlands assisted living firm is to kickstart its new franchise campaign with a free webinar event.
Locally We Do, which helps vulnerable people, such as the elderly and disabled, live independently in their own homes for as long as possible, has met with soaring demand for its assisted living services since the onset of the Covid-19 pandemic. And to better cater for that, it is now looking to expand its coverage throughout the Midlands by means of a franchise network.
The Locally We Do franchise campaign will begin on Tuesday 22 September at 8pm with an introductory webinar – and managing director, Damian Doras, is excited by the value it offers potential franchisees.
He said: “What we do is not just about looking after individuals. It’s about creating jobs for local people to look after local people – and our franchise plan will enable us to do that on a much greater scale.
“In the initial six to 12-month phase, we’re looking to add nine franchises: three in Leicestershire, four in Nottinghamshire and an extra couple in Derbyshire.
“The business model requires 20-22 staff to operate at its best so that could well involve the appointment of around 200 staff over the next year or so.”
The interactive webinar will enable Damian to present information on the contents of the franchise package, on the nature of the support he intends to provide for franchisees and on the way the business model works.
He said: “Franchisees who decide to go ahead will need to make an investment of £19,950 for the Locally We Do franchise package. But with Government funding for franchisees, plus free business mentoring and support services now widely available, this is the perfect time for people to invest.”
Damian is also keen to stress that the groundwork for new franchisees is already well in hand.
He added: “We’re actively recruiting for team members in all the phase one areas right now, so franchisees will be in a great position to hit the ground running, with an active client base and a crew of professionals right from day one.
“Successful franchisees with the full complement of staff can then expect to bring in a turnover of between £350,000 and £500,000 per year with an income of £100,000 plus, so the financial benefits are every bit as attractive as the social ones.”
Locally We Do, which recently moved into the former Rolls Royce building in the Osmaston area of Derby, is a registered and vetted member of the Age UK Business Directory. It builds its service packages around the needs of each client. Those services can involve everything from home help, cleaning, gardening, handyman work and shopping to accompanied hospital appointments and befriending.
To register your interest in the franchise scheme or to book a place on the webinar, visit www.locallywedo.co.uk.