Architectural visualisation company celebrates a year in business with launch of ‘hyper realism’ product range
Lincolnshire’s Architectural Imaging Solutions brings cutting edge technology to the property marketing industry
After a year in business supporting property developers, estate agents, commercial contractors and self-builders by creating true-to-life property visualisations, Lincolnshire business, Architectural Imaging Solutions (AIS), today launches its new ‘hyper realism’ product range.
Hyper realism is the latest, cutting edge concept to arrive in the world of architectural visualisation. Made possible by leveraging state of the art software and ultra high end hardware, hyper realism allows for a level of ‘reality’ never before seen in property visualisation. The final product is comparable to the level of accuracy and detail realised in the finished construct, giving architects, construction professionals, property marketers and investors the confidence to design, build, sell and purchase.
Where this technology really comes into its own is in the visualisation of interior spaces. Precision ‘ray tracing’ allows for virtual environments to be created in which light moves around the space as it would in real time. Viewers are able to travel around a property, exploring rooms from every angle with the same level of detail and accuracy as if they were really there.
In addition, multi-layered textures and materials allow for a richness to the visualisations that can tell a real story of how a space will look and feel. Even more exciting is the possibilities that the technology offers for an immersive and truly interactive marketing experience via super high resolution images and animations.
Property marketers can now also provide a true-to-life demonstration of how a property will look by leveraging the full power of virtual reality content – and it is also possible to include potential customers in the development journey of their potential purchase. Clients can travel around a property, choosing their own materials, textiles and furnishings in real time, all at the click of a button, therefore engaging the client and investing them in their potential new home – a huge leap forwards and an invaluable marketing tool for the new build property industry.
Having already developed a significant national customer base since launch in December 2019, AIS supports its clients to bridge the gap between the design and construction phase of property development. The company’s work has helped property developers, contractors and estate agents to bring to life an accurate vision of their project through photo realistic imagery and video formats. This can be from a single interior room right through to a complex multi structure residential or commercial exterior. As well as helping to market properties, the work carried out by AIS has also assisted during the crucial planning approval phase of the property development process, helping to avoid costly construction errors and design queries.
Founder and owner of AIS, Gary Rance says: “AIS is committed to supporting the architectural and construction sectors, both residential and commercial, in creating true-to-life visual content of proposed schemes before any construction work has taken place. The benefits of doing so are innumerable, from assisting in gaining planning permission, to providing valuable marketing tools and ensuring that costly building work does not take place that fails to meet clients’ expectations.
“We are thrilled to announce the launch of our hyper realism product range which we believe adds significantly to our offering. We are committed to ensuring we bring our clients the very best products available, and a level of quality that provides a completely accurate representation of their design. The software we now use by default for our interiors work is a game changer in the world of architectural visualisation, and we fully intend to exploit every possibility that this ground-breaking technology has to offer, and to pass these benefits directly to our clients.”