The new website and branding has been developed to showcase the growth and development The Windscreen Company has experienced. It has also enabled the business, which has been operating across the South East for over 20 years, to introduce three new subrands.
The project has been headed up by Nottingham-based digital marketing agency, Adtrak, and has involved a complete overhaul of The Windscreen Company’s branding, tone of voice, office design and fleet of vehicles. Adtrak created an extensive 70-page website, with sections for each sub-brand and a postcode tool to show the areas The Windscreen Company cover based on location and vehicle.
Xavier Hodgetts, an Account Director at Adtrak and The Windscreen Company’s dedicated account manager, said:
“We identified that The Windscreen Company could benefit from a rebrand. Not only would this refresh and re-energise the business’ personality, but it would also help achieve a strong and more grown-up brand, enabling them to capitalise on their current success. Tying it all in with the launch of their three new sub-brands – Home & Drive, Truck & Fleet and Plant & Agri – was the perfect solution and Adtrak have created branding for the entire company which provides complete cohesion whilst also allowing each sub-brand its own identity.
“The team at Adtrak have introduced a new colour palette, created a clear and consistent tone of voice, undertaken photography and videography to complement the new website and branding and created graphics for their vehicles, office signage and stationery.
“The new website will really help The Windscreen Company to progress and achieve future growth. New pages have been added to push the new services offered by the company and, backed up with an effective SEO, PPC and content marketing strategy, the future is looking very exciting for The Windscreen Company!
The extensive rebrand and office refurbishment project was announced by The Windscreen Company in October, when the new website went live.
Barry Hegley, Director at The Windscreen Company, said:
“We are really pleased with the new website Adtrak has created for us. It incorporates all the elements we wanted it to, with dedicated sections for our Home & Drive, Truck & Fleet and Plant & Agri sub-brands. As our company has grown, so too has the need for a redesign of our website to accurately reflect all of the services we offer. With updated photography, new branding and a slick site, The Windscreen Company has never looked so good!”